- Executive Director Global Communications International Clinique
Emma-Charlotte Bangay is one of Australia’s leading beauty, health, fashion & lifestyle journalists whose writing style and professional reputation expands internationally. Having worked with Emma-Charlotte for over 15+ years I cannot recommend a journalist more highly when it comes to articulating our brand message or communicating our products benefits more perfectly.
- founder and editor of RESCU
Having Emma join the RESCU expert family was like handing the beauty and lifestyle reins to a trusted and infinitely more fabulous older sister. Her work ethic, creativity and ability to bring energy and excitement to each brief is truly a joy to behold. Every member of the team loves interacting with Emma and feedback from readers and clients is always incredible. Where were we without her?
- Rationale Founder + Director
Emma has the ability to see things through the eyes of her client and her target audience, standing in their shoes and telling their compelling stories. Her writing for Rationale has been excellent, perfectly tapping into the mindset of the modern woman and perfectly understanding her beauty needs, wants, beliefs, dilemmas and frustrations. She's not only a writer for the brand but a source of inspiration and insight into what our customer truly desires in her life, her self and her skincare.
Recognized as one of Australia’s most authoritative and best-loved beauty and lifestyle experts and spokeswomen, Emma has held senior roles at Marie Claire, PRIMPED, Woman’s Day, SHOP Til You Drop, New Idea, RESCU, Sunday LIFE, Emporium Magazine, Australian Yoga Journal and Real Living within her twenty year career.
Emma has acted as spokesperson in TVC’s and launches for Pantene, Herron Pharmaceuticals, Schwarzkopf and Neutrogena and is regularly called on to provide copywriting and brand development expertise within the beauty and lifestyle industries. Emma has also written a book ‘Beauty In Bloom’ and is currently working on a series of e-books for RESCU.
Emma is currently appearing on-air and online for Foxtel LifeStyle YOU talking travel, beauty, health, fashion and interiors. After two decades in the industry, Emma is still regularly sought for her vast expertise behind the microphone and computer as well as her approachable and authoritative presence in front of the camera.